Editorial: A Journey To The Future With Puma’s “Ride On” Pack
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With great enthusiasm we’re looking forward to the anticipated release of the latest “Ride On Pack” by Puma. The sportswear brand modernised their retro running range consisting of the Puma Style Rider, Future Rider and Fast Rider with an appealingly fresh colourway. The bright colours are balanced out by the neutral grey, white and black elements. The series will be available from December the 7th at our store and webstore.
The original design of the Fast Rider dates back to the 70s and in 1980 this was one of Puma’s most comfortable runners of that era. This year Puma reinvented their legacy runner with the release of the Style Rider and Future rider. The Style Rider exaggerates features of it’s original counterpart, resulting in a bulkier silhouette with modern materials and smart colourblocking. The latter of the two stays true to the slim appeal of the Fast Rider. On the Future rider we see the same smart colourblocking and also elements added that remind us of Puma’s partnership with Korean brand Ader Error.
Model: Casper Nuyens
Styling: Nick Haemels
Videographer and edit: Stefan Diels
Photography: Eileen Vancraenenbroeck
Creative Direction: Junior van de Poel & Eileen Vancraenenbroeck
